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Nowadays, job hunting feels more like running a marathon. As a salesperson looking for new opportunities, your sales cover letter should be very persuasive to grab the employer's attention. This is because a potential employer will be able to see your skills in a cover letter for a sales position easily. Of course, this way you will have a better chance of getting the job. Well, we are going to take you through the steps to write a compelling cover letter for sales.

Free Sales Cover Letter Template

sales cover letter

This is a free cover letter template for sales. Free Download and customize it according to the sample text below.

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Sales Cover Letter Sample (Text)

Rodeo St. California, 94308 United States

17th FEB 2008
Ms. Jackeline Fox,
Human Resource Manager,
Medicross, Inc.
2560 Bellevue Road
L.A California.

Dear Ms. Fox,


With an impeccable sales record at Cussons Industries couple with experiences increasing sales territory by 60% in less than a year, I am keen to explore new challenges and this job fits the billing. Throughout my career as a sales representative, more specifically working in a fast-moving consumer goods firm, I have recurrently proven myself by seamlessly overcoming challenges, securing and managing accounts and driving corporate growth through successful product promotion to attain company's set targets and objectives.

To highlight a few of my achievements;

  • I was able to identify and lock in new customer channels to successfully increase the account base by 40%.
  • The closed financial year 2017 with $8M sales revenue which is 40% above the set target.
  • I managed to be the sales star for three consecutive months by surpassing my targets.
  • Most importantly, I provided outstanding customer service as I received 94% positive customer feedback.

Thanks to a blend of enthusiasm towards sales and customers, I can build, retain customers and meet their needs. I can also identify customer's changes regarding tastes and preferences thus making me the most suitable candidate for the position mentioned above. I have been able to build a good reputation for trusted customer service, and with that, my customer base increased due to customer referrals.

An opportunity to contribute to your organization will be a great honor as I am prepared to keep working and learning. I believe my strong work ethic, ability, and skills will make me a valuable asset to your organization in attaining your sales objectives.

It is my pleasure to engage in further discussion on the same and I would be happy to come in for an interview in due cause. Kindly reach me by cell or email. Thank you for considering me and I am eager to hearing from you soon.

Yours faithfully,
Jack McAllister.

Tips for Writing a Sales Cover Letter

As you can see from the sales cover letter sample, there are some do and don'ts. For starters, your sales cover letter should be human voiced. Below are tips on how to write a sales cover letter.

Past achievements should be quantifiable

Ensure your letter has achievements that can be quantified. For example, the sample cover letter above brought out the sales volume achieved in that financial year as 8M USD. Always put numbers as they are a good way to show your value regarding deliverables.

Write the cover letter in a personalized manner

The same way a sales pitch will not be the same for different clients, nor marketing strategy won't be the same for different generations, a sales cover letter should differ depending on the company you are applying to. Learn to tailor your skills and achievements to the company's need to get a higher chance of getting the employer's attention.

Write the cover letter in a manner that is easy to read

Your achievements should be easily noticeable. Avoid long strings of sentences, and it is advisable to use bullet points instead. This will make it easy for the reader to scan through the letter.

Avoid vagueness

Avoid being vague in the sense of highlighting what is expected of you other than achievements. Highlight your accomplishments in your role to give the employer an overview of your successes. For instance, instead of saying you are result oriented; give a specific example of how you increased the sales revenue.

Avoid lengthy cover letter

Try writing your cover letter short, precise and compelling at the same time. A lengthy cover letter might end up being boring for the reader.

Avoid repetition of your resume in your cover letter

Your cover letter shouldn't replicate what is on your resume. Use the cover letter as a platform to tell a story about your successes. Other general tips on writing a sales cover letter include;

  • Outstandingly design your sales cover letter to grab the employer's attention.
  • Do thorough research about the company you apply to. This will enable you to understand what to expect.
  • Start your sales cover letter with a strong opening about yourself. Remember, you are trying to sell yourself.
  • Being that you are applying for a sales position, you are allowed to brag in your sales cover letter but again not too blatantly. Although, do not get stuck in starting every sentence with 'I'.

How to Edit a Sales Cover Letter Template

PDF cover letter is ultimately easy-to-read, and that’s why PDF format is so popular among employers. To edit a PDF cover letter template, you need Wondershare PDFelement - PDF Editor, a robust PDF editor. It has multiple features like create, edit, convert, comment, and protect PDF files.

sales cover letter

Step 1. Open the Sales Cover Letter Template

cover letter for sales

Step 2. Click on "Edit" and Enter Your Text as You Like

cover letter for sales position

Step 3. Complete and Save Your Sales Cover Letter

sales cover letter example
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Updated: 2024-04-18 13:58:49

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