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People working in public relations manage the flow of communications between organizations and the public, often working with journalists and media outlets to achieve a positive impression. PR is an easy industry to enter and because of this it is highly competitive. Your public relations cover letter needs to make you stand out from the crowd. The below sample cover letter for public relations provides a good framework for creating your own cover letter for public relations position.

Public Relations Cover Letter Template



public relations cover letter

This is a free cover letter template for public relations. Free Download and customize it according to the sample text below.

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Free Public Relations Cover Letter Sample (Text)

John Clarkson

Address: xxxxxxxxx
xxxxxxxxxx

Tel: xxxxxxxxxxxxxxxxx
Email: xxxxxxxx
Linkedin: xxxxxxxxxxxxxxx

Dear Lawrence,

I am writing to you to apply for the public relations coordinator role at your organization and believe I would be perfect for the job.

Two years ago, I graduated with a First-Class Honors degree in Journalism for the MidState School of Media and embarked on a freelance journalism career gaining bylines in many different regional and national newspapers and magazine. After working with many different PR officers for my work I decided I would like a career change and embarked on a Public Relations Masters Degree program which I am soon to complete.

During my Masters I have also been working as a trainee at a PR firm, shadowing the main staff and working on campaigns. With my knowledge and success in journalism combined with my theoretical and practical understanding of PR and audiences, I believe I have the perfect balance to conduct engaging campaigns.

I understand that there will be other applicants with more experience in the field but feel that few will have my range of knowledge of both sides of the PR coin, journalist and PR officer, and the best ways to target audiences.

Your company works in an emotive area that can suffer from negative public perceptions and a wrong impression of how you work. I am a huge admirer of your outgoing PR officer's positive campaigns and the manner in which they kept your company's narrative in the public eye and positive. This is something I will also achieve for you and a challenge that I would welcome taking on.

I would also welcome the opportunity to explain my skills and experience in more detail in relation to the job role. I am available for a follow-up conversation at any time.

Thanks for your time,

Kind Regards,
John Clarkson


Tips for Writing a Public Relations Cover Letter

Getting a job in PR can be hugely competitive with many applicants for each position. You need to have a strong public relations cover letter in order to get through to the next stage. The above public relations coordinator cover letter is a great starting point for your own cover letter public relations. The above sample also applies for a public relations officer cover letter. The below tips with give you more advice on writing your cover letter.

  • Public relations is all about presenting the right language in the right format and your cover letter needs to reflect this. Make the right impression by using a standard, formal letter format and a font that can be easily read by the employer.
  • Speaking to people on a personal level is also a big part of PR. Find out who exactly you need to send the letter to and make sure it is addressed to them directly. Failing to do this will more than likely mean they will read no further.
  • Keep your letter focused and don't go off on tangents. Only write about training, skills, qualifications, work experience and personality. Keep the letter to one-side of A4.
  • Lay out your skills, qualifications and experience. This candidate explains their journalism degree and starting a career in freelance journalism before moving into PR. They also explain the qualifications they are now taking to gain the knowledge of PR to progress.
  • The candidate expands on this by explaining the trainee position they have been working in during their Masters course. This illustrates a serious and practical ambition to gain worthwhile on-the-job experience as well as the theoretical, academic learning.
  • How your skills and knowledge will apply to your success in the role is something that employers will be looking for in a cover letter. This candidate explains how their different knowledge will ensure success on PR campaigns.
  • Companies will also be looking for how much you have considered the company, the role and your place in their work culture before applying. Do some research and explain what you like about the work they do and how you see yourself helping with that.
  • End the public relations cover letter by reminding the reader that you are great for the role and would be willing to discuss things further and answer any questions. Leave them with little doubt about your enthusiasm for the role.
  • PR documents sent out with typos and mistakes can be disastrous, so make sure that you proofread your cover letter thoroughly before sending it off. If you can get someone else to read over it as well it is worth doing.

How to Edit Public Relations Cover Letter Template

After reading the samples and tips for writing a public relations cover letter, you can now start prepare your own. You can edit and customize the PDF cover letter template with PDFelement, a robust PDF editor. With this tool, you can change or insert any information in the template and make it a totally different cover letter just for yourself.

public relations coordinator cover letter

Step 1. Open the Public Relations Cover Letter Template

sample cover letter for public relations

Step 2. Click on "Edit" and Enter Your Text as You Like

cover letter for public relations position

Step 3. Complete and Save Your Public Relations Cover Letter

public relations cover letter
Home > Cover Letter > Public Relations Cover Letter Samples
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Posted by to
Updated: 2021-10-21 17:27:28

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