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It is important to understand that it does not matter whether it is a sponsorship letter for a sports, educational program and the others, the sponsorship proposal template will always be the same. The following step by step guide will help in creating a robust and winning event sponsorship proposal.
1. Get a Clear Objective for Your Proposal Request Letter: Before you start writing, ensure you have an idea of what the project will accomplish. Remember that a vague idea will make you lose the opportunity of winning a sponsorship bid.
2. Try to Incorporate Your Project into Your Everyday Life: Allow the project to reflect on your everyday life as it may help you refine it.
3. Conduct a Preliminary Research: Know what is happening as regards the field of the project you intend to do. Check what others have done in that aspect, do a web search, read and keep an open mind.
4. Deepen Your Research: While the library is a good source, let Google search be your friend but ensure that you should differentiate between a good and bad source.
5. Identify supporting arguments for your projects by seeing what others are saying about it.
6. Identify opposing arguments for your projects.
7. Starting writing by first creating a title page.
8. Create Your Table of Contents: Note that this may not be necessary for short sponsorship proposals.
9. Insert Your Abstract: This should be concise and well written explanation of what you are hoping to achieve.
10. Explain Your Methodology: This section should contain the research you have done on the subject matter.
11. State Your Plan of Action: You must include the step by step details of what is to be done according to your methodology.
12. Explain the Budget: Put together the details of all categories that require funding especially if cost is involved.
13. Explain how you plan to disseminate the information gathered by the project.
14. After creating the proposal, know who the proposal should be addressed to.
15. Check the deadline for submission.
16. Check your sponsorship mailing instruction.
1. When writing your abstract, ensure that you include information like why your idea is necessary, who is going to benefit directly from your project, how much it will cost, what methods to use, outcome and possible future applications.
2. Clearly identify how and where your project will have its greatest impact. Also be clear on how the sponsors will benefit from the sponsorship. If possible add charts and diagrams to illustrate your point.
3. It is important to be clear on your budget. Ensure you provide a comprehensive detail on categories where cost will be involved such as travel, personnel, materials and supplies, equipment, direct and indirect costs. The potential sponsor needs to be sure on where his or her money will be going to.
4. Do not make the mistake of addressing your sponsorship proposal to the wrong person. If you do not know who is responsible for sponsorship decisions, kindly ask for the right person. Addressing it to the wrong person may hurt your chances of securing sponsorship.
